Media Marketing Excellence
To consolidate or to excel? To distinguish themselves companies continuously need to anticipate a world that is more dynamic than ever. This requires more than on-demand adaptations of the media and marketing approach. With its cluster of leading agencies Initiative Group is capable of transforming the media operation of progressive advertisers.
Our specialists at Initiative, BrandConnection and digilogue are fully commited to one thing: making brands excel, in marketing and in media. Under the best (advertising) conditions. Thanks to Magna Global, the second largest buying force in the Netherlands.
Welcome to Initiative Group: media marketing excellence.
Our specialists at Initiative, BrandConnection and digilogue are fully commited to one thing: making brands excel, in marketing and in media. Under the best (advertising) conditions. Thanks to Magna Global, the second largest buying force in the Netherlands.
Welcome to Initiative Group: media marketing excellence.
Initiative Group
Initiative Media B.V., BrandConnection B.V. and the specialist online media agency digilogue B.V. form the Initiative Group. The Initiative Group functions as a shared service center and provides the three entities with back office services, such as centralised IT- and HR services, media administration and finance.
The services provided by the Initiative Group enables the three agencies to focus entirely on clients. Strategy, account management, research, planning & buying are handled individually by each agency. Central client negotiations are being done by Magna Global Netherlands.
Initiative Group is part of Mediabrands, which is part of Interpublic (IPG), one of the biggest media, marketing services & communication companies in the world.
initiative.com | brandconnection.nl | digilogue.nl
The services provided by the Initiative Group enables the three agencies to focus entirely on clients. Strategy, account management, research, planning & buying are handled individually by each agency. Central client negotiations are being done by Magna Global Netherlands.
Initiative Group is part of Mediabrands, which is part of Interpublic (IPG), one of the biggest media, marketing services & communication companies in the world.
initiative.com | brandconnection.nl | digilogue.nl
Management Initiative Group
Olaf Michielse
Olaf Bal
Léonie Koning
Richard van
de Steeg
Nathalie Peters
Initiative Group B.V.
Trade register no. 33175011
VAT no. NL 0070.31.610.B.01
Board of directors:
Olaf Michielse, CEO
Olaf Bal, CFO
Managing directors:
Léonie Koning, managing director Initiative Media B.V.
Richard van de Steeg, managing director BrandConnection B.V.
Nathalie Peters, managing director digilogue B.V.
Trade register no. 33175011
VAT no. NL 0070.31.610.B.01
Board of directors:
Olaf Michielse, CEO
Olaf Bal, CFO
Managing directors:
Léonie Koning, managing director Initiative Media B.V.
Richard van de Steeg, managing director BrandConnection B.V.
Nathalie Peters, managing director digilogue B.V.
Management Magna Global Netherlands
Magna Global v.o.f.
Board: Initiative Group B.V. and Universal Media B.V.
Trade register no. 34207077
VAT no. NL 8134.34.269.B.01
Board: Initiative Group B.V. and Universal Media B.V.
Trade register no. 34207077
VAT no. NL 8134.34.269.B.01
Mediabrands
Initiative Group is part of IPG's Mediabrands, the media holding company of Initiative, BrandConnection and Universal. With 6,500 communications specialists operating in 90 countries Mediabrands manages US$30bn in global billings.
Mediabrands is part of Interpublic (IPG), one of the biggest media, marketing services & communication companies in the world.
mediabrandsww.com
Mediabrands is part of Interpublic (IPG), one of the biggest media, marketing services & communication companies in the world.
mediabrandsww.com
IPG/Interpublic
Initiative Group is part of Mediabrands, which is owned by Interpublic (IPG), one of the largest media, marketing services & communication companies in the world.
Interpublic is a worldwide leader in media, advertising, interactive marketing and public relations. In addition to Initiative, other major global brands are: BrandConnection, Magna, Lowe, Universal, Draftfcb, McCann Erickson, Weber Shandwick, Deutsch, FutureBrand and Octagon.
Interpublic employs approximately 40,000 marketing professionals in more then 130 countries. IPG is listed on the Dow Jones (NYSE:IPG). In 2008, IPG had a total revenue of US $6.9bn. IPG'’s headquarters are located in New York City.
interpublic.com
Interpublic is a worldwide leader in media, advertising, interactive marketing and public relations. In addition to Initiative, other major global brands are: BrandConnection, Magna, Lowe, Universal, Draftfcb, McCann Erickson, Weber Shandwick, Deutsch, FutureBrand and Octagon.
Interpublic employs approximately 40,000 marketing professionals in more then 130 countries. IPG is listed on the Dow Jones (NYSE:IPG). In 2008, IPG had a total revenue of US $6.9bn. IPG'’s headquarters are located in New York City.
interpublic.com
Magna Global Netherlands
Magna Global Netherlands was founded on January 1st, 2004 and is the first combined buying- and negotiation unit in the Netherlands. Magna Global Netherlands manages the interests of the IPG media agencies Initiative, BrandConnection, digilogue and Universal. Independent media agencies Mediaxplain and Media Balance are also part of Magna Global Netherlands.
Magna volume: € 920m
Magna Global Netherlands is now the second largest media buyer in The Netherlands (Source: RECMA report August 2009). According to RECMA, Magna had a turnover of € 920m in 2008.
*RECMA report 2009 – Overall Activity Billings.
Organisation
Magna Global Netherlands (Magna Global v.o.f.), was founded and owned by Initiative (Group) together with her sister company Universal Media.
The management of Magna Global Netherlands reports to the Management Board (CEO &CFO) of Initiative Group and Universal Netherlands.
Through the four IPG media agencies and the two independent agencies, Magna has extended benchmarks and a variety of active advertisers in every possible segment of the media market.
The management of Magna Global Netherlands reports to the Management Board (CEO &CFO) of Initiative Group and Universal Netherlands.
Through the four IPG media agencies and the two independent agencies, Magna has extended benchmarks and a variety of active advertisers in every possible segment of the media market.
Benefits for our advertisers
Clients of Initiative Group automatically join Magna Global Netherlands. Magna enables the member agencies to implement strategies based on best possible prices and conditions.
Magna handles media negotiation across a wide range of media platforms: TV, online, radio, outdoor advertising, cinema, indoor advertising, daily newspapers and print.
Magna delivers added value on media investments, generates demonstrable savings and creates the opportunities for media innovation.
Magna handles media negotiation across a wide range of media platforms: TV, online, radio, outdoor advertising, cinema, indoor advertising, daily newspapers and print.
Magna delivers added value on media investments, generates demonstrable savings and creates the opportunities for media innovation.
Contact
Initiative Group
Atlas ArenA Amsterdam, Asia building
Hoogoorddreef 5
1101 BA Amsterdam
The Netherlands
t. +31 (0)20 799 3000
mail us for more information
route
Atlas ArenA Amsterdam, Asia building
Hoogoorddreef 5
1101 BA Amsterdam
The Netherlands
t. +31 (0)20 799 3000
mail us for more information
route
